Sega has plans to develop a “super game” initiative involving global online games with a focus on community and IP utilization. What happened - On October 31, Sega issued a press release revealing the deal: “SEGA Corporation and Microsoft Corporation have agreed in principle, a strategic alliance that explores ways for SEGA to produce large-scale, global games in a next-generation development environment built on Microsoft’s Azure cloud platform.” What could a long-term Sega-Xbox partnership even look like? Let’s dive in. “Japanese companies are obsessed with long-term relationships, Toto tells Inverse, “and it might help Microsoft in deepening a possible partnership as time goes on.” Kantan Games CEO Serkan Toto theorizes this could be the beginning of a long-term partnership between the two companies, something that’s been rumored for decades now. While the reality of this deal isn’t as groundbreaking or as drastic as it might initially seem, it sets a precedent that could extend into something much more meaningful. Once a leading video game console manufacturer that competed directly with Nintendo and Sony, Sega is now in a unique and unprecedented position. Sonic the Hedgehog creator Sega delivered a shocking announcement on Halloween 2021: a “strategic alliance” with Microsoft and Xbox.
The Microsoft-Sega deal isn’t what you think it is.
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